Ad-Ho

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One would think that working in advertising would make one immune to it’s siren call. One would be completely wrong. We are the biggest brand junkies per head of the population judging purely by my one person observation methodology which I believe the equal to any 16 housewives in a Hackensack focus group. By the way women who consent to be in focus groups run a close second. Us ad-folks or let me expand that to say ad-affiliates to encompass those who are in the business of advertising analytics such as media purchasing and media planning, we are all what a very sweet ex-creative director of mine called ad-ho’s. We are iPhoned up to neck and dressed in North Face jackets with a Starbucks in our free hand every morning as we enter the halls of the ad world. Once we are comfortably in our offices we power up our MacBooks and check our Facebook before we go about deciding the fate of what messaging the great unwashed will be given on behalf of our clients. At the end of the day we put in those cute little white ear buds or slip on those monster Dr Dre cans with the soundtrack to our lives playing loud enough for everyone on the subway train to share as we go into that good night. Of course we scoff at those commercials for the ear gun-a product that vacuums the wax out of our ears –but wait there’s more –of course we are too in the know to be suckers for those home made local car dealer commercials giving the owner’s girlfriend her big break in showbiz but the car in that Bond movie is cool-but wait there’s more-of course we are above the pitch and woo of ad spots on TV because we so don’t watch TV. Not on TV anyway. We flip open our ipads and watch it there. Or we turn on our Apple TV box. Or our Kindle fire. Or Xbox 360. Or our mac book at home. Seeing a woman on the train reading a book on her iPhone I marveled at her powers of focus and the fighter pilot quality of her vision. That and her Ugg boots.