Oh poop!

Today's post has a distinctively scatological theme.Bodily waste.And in the two examples I'm
floating here it's use is relevant. The anti-smoking film event above makes its point although I don't know if it's as hard-hitting and convincing as some of the emotionally wrenching tv work that's been running here in the New York area.Telling me that a component of dog shit is found in cigarettes obviously earns a `eeewww' from the audience but so would telling them that bat guano is an ingredient in mascara.Yes this poop and pee show creates a spectacle but I doubt if it changes habits. There's a tv spot running currently in which a woman is told by her doctor that she has lung cancer and the voice over chillingly says the only thing worse that getting this news is giving this news to your children.
At which we see the woman trying to pluck up the nerve to tell her kids that Mommy is going to die.

Here from Bangkok and actually looking more like a penis than a turd is another example of advertising indulging in coprophagy. This time it's an ad for people who are unwillingly anal-retentive and I guess it comes under the heading of `oh those crazy Bangkok creatives and their lax advertising standards authorities!' But having got me to the `eeewww' nose-wrinkling stage once again it does nothing to convince me to take the brand seriously. I'm sure it will win awards after all throwing shit at the wall and seeing if it sticks has been a time-honored practice in this wild and wacky ad world. I only hope the trophy is more tasteful.